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"HOW DO YOU DU'?"

A colourful series focused on capturing the versatility of durags.

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Durags were originally worn by African American slaves in the 19th century to maintain and protect their hair from being damaged. After the Black Power Movement in the 1960’s they became a fashion and political statement which is still carried on today.

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In the 1970’s Durags became a necessary tool for black men used to train their curl pattern or keep their hair fresh during sleep. It represents pride in taking care of our natural hair.

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Durags been a symbol of black culture long before the fashion industry took notice and began profiting off of it.

In 2019 John Muir High School in Pasadena, California banned durags as part of the school’s dress code policy. Students claimed it was because they believed it was affiliated with gang culture however the school denied those accusations.

         Model: Shiannah Gee-Mc

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The Black Student Union did a peaceful walkout in protest of the school’s ban of durags in February 2019.

This a prime example of how we’ve always had to fight in order to represent our culture.

Creative Direction & photography by Generale Q.

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